Ruth focuses on hospitality operations and general intellectual property and technology transactions.

Ruth advises clients on matters such as online hospitality inventory distribution agreements, in-licensing of video-on-demand technology, music and software licensing, application service provider agreements and general branding, copyright and advertising review and advice. She has represented international hotel companies in global co-branding and marketing agreements, in addition to advising clients on data privacy legal compliance, website privacy policies and terms of service. Ruth provides trademark advice, from initial clearance through policing and post-registration maintenance, including those trademark issues arising exclusively in regard to the Internet.

Professional Activities

• Hospitality Sales and Marketing Association International, Member
• Meeting Professionals International, Member

Experience

Representative Transactions

• Online inventory distribution agreements with major European online travel agents, such as GTA and Booking.com.
• Completed central reservation system (CRS) platform, support and technology consultation agreement.
• Co-branded VISA card agreements (U.S.) with card brand and bank issuer.
• Multiple international loyalty program and co-marketing agreements for hotel clients (e.g., MasterCard Europe, Visa/Kiwi, Jet Airways, Qatar Airlines, Air Singapore).

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