Brad Deutsch Comments on How Political Advertising on Radio Can Reach More Registered Voters in InsideRadio’s Article
With radio’s ability to better segment a target audience and reach more voters versus TV advertising, Brad Deutsch sees a significant opportunity for broadcasters looking to cash in on this year’s election cycle. He adds that advertising on radio is a great solution for live events and door-to-door campaigning which have mostly been cancelled due to the COVID-19 pandemic.
Read the full article on InsideRadio‘s website.
