“Election 2016 – A Whole New Playbook for Political Advertising,” National Association of Broadcasters – 2016 NAB Show
A lot has changed for political advertising since the last open Presidential election in 2008, mostly driven by changes in technology and the law. As a result, campaigns are not only spending more and more money on political advertising, but they are spreading those buys around to other platforms beyond TV. Find out about these changes and how they are impacting your stations. We will also cover the basics of how the FCC and the FEC regulate political advertising and share some common mistakes to avoid.
Moderator:
Brad Deutsch
Owner
Garvey Schubert Barer
Panelists:
Robert Baker
Assistant Division Chief, Policy Division, Media Bureau
Federal Communications Commission
Nathaniel Kronisch
Media Director
Buying Time LLC
David Oxenford
Partner
Wilkinson Barker Knauer LLP
Stacey Lynn Schulman
EVP, Strategy and Analytics
Katz Media Group
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