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Supersized Moves in Sports & Entertainment: The NCAA Tournament Expands to 76 Teams, Pickleball Lands a $225M Investment and Avatar Gets a Case of the Legal Blues

Welcome back to the Spotlight! Ever since I took up New York Yankees fandom in the 1990s (for the record, several years before they won the World Series in 1996), I have known at least two truths to be self-evident: 1) I was fortunate not to be brought up as a Mets fan and 2) when it came to listening to a play-by-play broadcast of Yankee games, there was no one better than John Sterling. Sterling’s colorful, candid commentary, signature home run calls and trademark victory line “YANKEES WIN, THEEEEEEEEE YANKEES WIN!” made him an indelible voice of the team, befitting of his last name. So, the news that he had passed on Monday created one of those unique moments where an entire fanbase who may never have actually met the man, had a personal sense of loss because of knowing the man. Amidst the tributes pouring in, there was also a baseball game to be played on Monday, and in a poetic way that only sports can deliver, the Yankees, playing with Sterling’s initials on their caps, defeated the Baltimore Orioles, propelled by a “Judgian blast” from team captain Aaron Judge in the first inning. If that does not convince you that sports is more than a game, then I don’t know what else will. In any event, John’s commitment to the team (never missing a pitch in 34 years of broadcasting), like his voice, will not be soon forgotten.

    • The NCAA Men’s and Women’s Basketball Tournaments are seeing their fields again expanding – from 68 teams to 76 teams. This reminds me of those shaving companies that try to convince you that you need additional razorblades in their already adequate razorheads, all in the name of making a few extra bucks. So far, reception to the news of the expansion, like that of the use of additional blades, seems to be increased irritation.
    • Pickleball, Inc., parent company of Major League Pickleball, receives a $225 million investment from Apollo Sports Capital and Dundon Capital Partners, bringing the company’s valuation to a cool-as-a-cucumber $750 million.
    • James Cameron and The Walt Disney Company were sued by actress Q’orianka Kilcher alleging that her likeness was used to create the facial features of a blue-skinned character Neytiri in “Avatar.” Lawyers for Smurfette and The Blue Man Group could not be reached for comment as to whether they’d assert claims of their own.

Endorsement Deals, Sponsorships & Investments

Adidas Presents Backyard Legends With Icons From Football, Music, and Film Coming Together to Celebrate the FIFA World Cup 2026™
May 7, 2026 via Adidas

Inter Miami Takes Equity Stake in Beckham-Founded IM8 Parent
May 7, 2026 via Yahoo!

Flutter Announces Shock Exit of Amy Howe as FanDuel CEO
May 7, 2026 via IGamingExpert

Ownership Members from Celtics, 49ers Preparing Bids to Buy Seahawks
May 7, 2026 via The Seattle Times

Nike Says ‘Ciao’ to ‘Denaro Puro’ Air Jordan 4 Trademark Claims
May 6, 2026 via Sportico

Khloé Kardashian Joins the Growing List of Celebrities Endorsing Beef Tallow for Skin
May 5, 2026 via Fort Worth Star

In L.A., Stars Dish on Celebrity Brands
May 5, 2026 via Bevnet

Apollo Sports Capital and Tom Dundon Make Landmark $225 Million Investment in Pickleball
May 1, 2026 via CNBC


Sports

NCAA Basketball Tournaments Expanding to 76 Teams
May 7, 2026 via NCAA

Former Cowboys Star Ezekiel Elliott Sues NCAA for Cashing in on Jersey Sales and Highlights
May 6, 2026 via New York Post

WNBA is New in Toronto this Season but Women's Basketball has a Long History in Canada
May 5, 2026 via Lancaster Online


Music Biz

Spotify Adds Verified Badge to Distinguish Human Artists from AI
May 8, 2026 via MSN

Unchained Music Bans Suno and Mureka Content; Pledges No AI Training on Artist Catalog
May 8, 2026 via 24-7

Songs in the Key of Lie
May 7, 2026 via The Atlantic

U.S. Court Draws Hard Line on Copyright for Machine-Made Melodies
May 3, 2026 via LawFuel

UMPG Inks Publishing Agreement with R&B Star Mariah The Scientist
May 1, 2026 via Music Week


Film & TV

James Cameron and Walt Disney Company Sued Over Unauthorized Use of Actress’ Likeness in ‘Avatar’
May 7, 2026 via Variety

Helen Mirren To Be Honored With Lifetime Achievement Award At Italy’s Taormina Film Festival
May 7, 2026 via Deadline

NBA First-Round Viewership Makes Expected Jump as Broadcast Exposure Pays Dividends
May 6, 2026 via Awful Announcing

Blake Lively and Justin Baldoni have Ended their ‘It Ends With Us’ Dispute in a Settlement
May 4, 2026 via Associated Press

Duke-Amazon Partnership Could Send College Hoops Down Slippery Slope
May 1, 2026 via The Spokesman

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The Sports, Arts & Entertainment group at Foster Garvey provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.
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