Welcome back to the Spotlight! Historic events such as the recent mission around the Moon are notable not just because of their being, well…notable and historic, but also for their capacity to stimulate curiosity and imagination about space travel. Undoubtedly, the seeds for tomorrow’s sci-fi films and biopics have been planted through this captivating mission – making my task this week all the more difficult. SO, while I can’t promise that I will be able to show you the other side of the Moon or other celestial bodies, I will do my best to make this week’s Spotlight downright stellar, if not out of this world. With Apollo-gies, you’d have to be a lunatic not to keep reading, though if you don’t gravitate to puns, then maybe this is one you Artemis.
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- Emmy Award winning actor Zendaya builds on her partnership with apparel and footwear brand, On – rolling out a co-created collection of athleisure clothing to go with a new sneaker, the Cloudnova Moon. With the brand hiring Spike Jonze to direct the ad launching the collection, they are betting that sales will not crater.
- Shaquille O’Neal unveils a new professional dunking league called “Dunkman” in which competitors will vie for prize money of $500,000 and a world championship title. Perhaps that can inspire my kids to slam their laundry in their hampers.
- Faced with sponsors defecting over a string of antisemitic comments, actions and behaviors by its announced headliner, Ye, UK music festival Wireless was forced to cancel the festival altogether. Kudos to them for making the “difficult” choice of letting their conscience catch up with them (rather than rebranding as “Sponsorless”).
Endorsement Deals, Sponsorships & Investments
Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze
April 9, 2026 via AdWeek
Marc Lasry, David Blitzer and Yao Ming Among Global Investors Joining Joe Tsai to Back AUBL’s Series A Funding to Build Asia’s College Hoops Future
April 9, 2026 via Business Wire
Spanish SailGP Team Bought by Israeli Billionaire Idan Ofer's Quantum Pacific Group
April 9, 2026 via Athletice
Fanatics Turns Rewards Program Into a Direct Revenue Stream
April 8, 2026 via Sportico
Khloud Has Khloé, But Community Builds The Brand
April 8, 2026 via Taste Radio
P&G Bets on WNBA and Women’s Sports with New Multibrand Sponsorship
April 8, 2026 via Marketing Dive
Athletic Brands Jockey for Position in Wake of World Cup Fever
April 7, 2026 via Footwear News
Katy Perry Fronts Balenciaga’s New Sneaker Campaign
April 6, 2026 via CPP Luxury
Sports
Third-Party NIL Deals for Athletes Worth Up to $2,500 Can Now Avoid Some Scrutiny
April 8, 2026 via MyNorthwest
Shaquille O’Neal, Warner Launch ‘Dunkman’ Professional Dunk League
April 6, 2026 via Variety
Double Dose: Flavor Flav Visits Fenway Park and TD Garden on Same Day
April 5, 2026 via The Independent
Power 4 College Sports Conferences React to Trump's Latest Executive Order
April 4, 2026 via Fox News
To Reach the Final Four, Illinois Needed to Think Outside the Box. And Country
April 3, 2026 via NBC News
What Makes You a Pro? At Final Four, the Question is Bubbling Up Again
April 3, 2026 via MyNorthwest
Louisiana Legislators Weigh Hiding How Public Money is Spent on College Athletics
April 3, 2026 via New Orleans City Business
Women’s Final Four Teams Reflect on the Transfer Portal’s Impact
April 3, 2026 via NBC Sports
Waiting for FIFA World Cup Prices to Come Down? 'Don't Hold Your Breath'
April 3, 2026 via GPB News
Music Biz
AWAL Creator Fund Launches for Music Formats in Partnership with Gen Z Marketing Agency
April 9, 2026 via Music Week
Apollonia ‘Very Pleased’ After Trademark War Settlement With Prince Estate
April 9, 2026 via Rolling Stone Magazine
Universal Music Receives Takeover Bid From Bill Ackman’s Pershing Square
April 7, 2026 via Deadline
Sponsors Pull Out of Festival Headlined by Ye on the Heels of Sold-Out SoFi Stadium Shows
April 6, 2026 via Los Angeles Times
Film & TV
‘Rooster’ Renewed for Season 2 at HBO
April 9, 2026 via Variety
New NFL Rights Deals Could Approach $16 Billion Annually
April 3, 2026 via Awful Announcing
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