Sports & Entertainment Spotlight

Welcome back to the Spotlight! This week I am reporting to you on location in the land of Maverick, Ron Burgundy, the Padres and once upon a time, the Chargers—San Diego, California. I am here for my firm retreat, so tempus fugit. All I really have to say is that the weather is beautiful until the sun goes down—after which I’d be shivering in my knickers if not for the warm feeling of the New York Knicks’ dominant 51(!) point victory over the Atlanta Hawks to propel them to next round of the NBA playoffs. Still I made time (couldn’t sleep due to jet lag) to deliver a few quick hitters.

• • Projected first pick in this year’s NBA Draft, AJ Dybantsa trades in his $4 million NIL deal with Nike for a multi-million dollar professional endorsement deal with the brand, complete with his own logo for signature shoes. Through Nike’s investment in the young talent, they see Dybantsa a shoe-win.
  • Last week’s London Marathon featured two runners (Sabastian Sawe and Yomif Kejelcha) becoming the first ever to finish the race in under two hours, due in part to $500 pairs of Adidas sneakers Adizero Adios Pro Evo 3. In other words, two two-hour feats on two feet thanks to what two were wearing on two feet.
  • *Non-foot/shoe story*: Dwayne “The Rock” Johnson recently launched a sunscreen product under his PAPATUI men’s skincare brand, presumably driven by a desire to capitalize on the men’s skincare market as well as to protect sunbathers who have over-consumed his Teremana tequila.