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Sports & Entertainment Spotlight: Tiger Woods and Rory McIlroy’s Tech-Infused Sports, Entertainment and Media Company TMRW Sports Announces Investment Backing by Some of the Biggest Names in the Business

Welcome back to the “Spotlight!” “I’m going to Disney World” is a hallowed (and trademarked) phrase in pop culture, uttered by MVPs of major sports championships, Olympians and even “American Idol” winners before an all-expenses-paid trip to the Happiest Place on Earth (the “Spotlight being a distant second place). Incidentally, I am none of the above and all expenses remain payable, but I am nevertheless giving you and the other seven of my readers the heads up that the “Spotlight will be on a one-week hiatus while I don a pair of mouse ears in lieu of my writers’ hat because, well… I’m going to Disney World. Upon my return, I plan to bring back a “Tomorrowland” of my own, piloting a new section of the “Spotlight,” focused on emerging (perhaps Cinderella?) sports—whether it be relatively recent sports skyrocketing in popularity such as pickleball, cornhole and eSports, or sports such as rugby that are well-established elsewhere in the world that are on the precipice of taking a foothold in the U.S. It might sound goofy, daze-y, further out than Pluto, but I might as well “let it go” and give these fields of growth a deserved Spotlight.

    • Speaking of tomorrows in sports, Tiger Woods and Rory McIlroy’s tech-infused sports, entertainment and media company TMRW Sports announces investment backing by some of the biggest names in the business. I guess my invitation got lost in the mail.
    • Speaking of cartoon characters, as if there aren’t more pressing (let alone real) issues for figureheads in our society to address, another high-profile persona with millions of social media followers, Kyrie Irving used his platform to promote a film that pushes antisemitic disinformation and conspiracy theories. And while he has faced some public backlash, he seems unlikely to face the same response Kanye West received from his sponsorship and endorsement partners.
    • Speaking of Cinderella Story, Christmas comes early for Mariah Carey as the $60 million copyright case alleging infringement by her “All I Want For Christmas Is You” was dropped. Perhaps the plaintiff realized lottery tickets were less expensive than legal fees.   

Endorsement Sponsorship and Investments


The FTX Bankruptcy Flameout Won’t Burn Larry David or Influencer Marketing

November 16, 2022 via AdWeek - Headlines


Bay Area Sports Teams flee FTX After its Spectacular Collapse

November 15, 2022 via SFGate


China celeb ban: No celebrity endorsement allowed for health supplements - SAMR

November 14, 2022 via Asia Pacific Food Technology News


Binance Pulls out of FTX Bailout Leaving Sponsorship deals in Jeopardy

November 10, 2022 via Sport Business




Sportradar Shares Swell on U.S. Business Strength, Quarterly Earnings Beat

November 16, 2022 via Sportico - Business


CONCACAF Signs OneFootball for Soccer Media Partnership

November 16, 2022 via Sportico - Business


Impact Investment Structure Draws New Capital Into Sports

November 16, 2022 via Sportico - Business


FIFA World Cup 2022 Set To Shatter Viewership Records

November 16, 2022 via MENAFN


Nicole Zerunyan Authors Article on Pregnancy Discrimination for Mississippi Sports Law Review

November 14, 2022 via Lewis Brisbois


Inside FTX’s Now-Shaky $135 Million Deal for Miami’s NBA Arena

November 11, 2022 via Sportico - Business


Genius Sports Beats Expectations in Q3 as U.S. Sales Triple

November 10, 2022 via Sportico - Business


Music Biz


The Hip Hop Nutcracker

November 16, 2022 via East Bay Express


Tencent Music Entertainment Group Releases Golden Melodies Research Report That Explores The Music Industry's Long-Term Value And Potential'

November 16, 2022 via MENAFN


Music Industry Moves: Nilsson's Publishing Catalog Acquired by BMG

November 15, 2022 via Greenwich Time


Film & TV


MLS, Apple Unveil Pricing for Comprehensive Streaming Service

November 16, 2022 via Sportico (subscription may be required)


Cinedigm - Mediocre Quarter, Terrific Outlook

November 16, 2022 via Seeking Alpha


Apple Announces Landmark Deal with Major League Soccer – with focus on The Consumer Experience and Growing Global Soccer Audience

November 16, 2022 via Analyst Blog


UFC-Disney Rights Renewal Talks Nearing Opening Bell, Shapiro Says

November 15, 2022 via Sportico (subscription may be required)


Australian TV networks open talks with IOC about Brisbane 2032 deal

November 14, 2022 via Inside The Games Big Read


Emerging Sports


NYCFC Strike Deal for Soccer-Specific Stadium in Queens

November 16, 2022 via Mlssoccer


ExxonMobil Partners With Racing Promotions To Blaze The Trail For The Indian Racing League

November 15, 2022 via Businessworld India


Pickleball’s uphill climb to mainstream success

November 14, 2022 via Salon News


Stephen Colbert’s New Celebrity Pickleball Game Plays on TV’s Sports Frenzy

November 9, 2022 via Variety


NBA 2K League Bans 6 Players, Coach For Violating Gambling Policies

October 27, 2022 via Bleacher Report


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The Sports, Arts & Entertainment group at Foster Garvey provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.
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