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Highlights from 4se 2023: Insights, Inspiration, and Surprising Connections in Sports & Entertainment

Welcome back to the Spotlight! In advance of the long weekend, I had the pleasure of attending Sports Business Journal and Leaders Group’s 4se (pronounced “force”) 2023 focusing on marketing, branding and leadership in the sports and entertainment industries.  There, I met handfuls of like-minded peers, while listening to panels of influential people sharing their experiences with the attendees, while highlighting the seemingly endless intersections between these industries.

Notably, conference attendees had the privilege of hearing athletes and entertainers such as 2 time Superbowl champion New York Giants players Eli Manning and Justin Tuck and rap icon Fat Joe talk candidly about how they have parlayed their professional careers into even loftier heights in the business world. Other highlights included an emphasis on the ascendancy of women’s sports, impressive rap skills from Rhymefest and Golden State Warriors’ Chief Legal Officer David Kelly (I graciously conceded he was the better rapping lawyer).

All in all, I came away from the event feeling inspired and dare I say cool? And that’s notwithstanding an embarrassing blunder by me! Let’s just say trying to shake hands while balancing a cup of rice and beans on a plate is more perilous than it sounds. Anyway, let’s kick things off…

    • Maryland-based Under Armour goes local for their NIL deal with University of Maryland basketball star, Diamond Miller. A Zales endorsement deal can’t be too far away. 
    • Bank of America is sued by would-be Washington Commanders suitor Brian Davis’ company, for allegedly flubbing a $7.1 billion offer. $500 billion in damages is being sought, which in Bank of America’s defense seems egregious in light of the fact that the case concerns the Washington Commanders. 
    • Shaquille O’Neal and David Beckham’s production companies are being housed under the newly formed Authentic Studios. Here’s hoping a “Kazaam” and “Bend it Like Beckham” crossover is in development. 

Endorsement Deals, Sponsorships & Investments

NBA Teams Soak Up Record $1.4 Billion in Tequila, Tech Sponsorships
May 24, 2023 via Sportico
Tiger, Rory’s TMRW Sports Adds Justin Bieber, DJ Khaled As Investors
May 24, 2023 via Sportico
The Sports Agent Of The NIL Era: A Social Media Savvy Life Coach
May 23, 2023 via Forbes
How influencers get paid and make money on TikTok, Instagram, and YouTube
May 23, 2023 via Business Insider
Marketing and Sponsorship: ‘Air' celebrates the groundbreaking Nike/Jordan relationship. It's just not a real history lesson.
May 22, 2023 via Sports Business Journal
Under Armour signs UMd. basketball star Diamond Miller to endorsement deal
May 19, 2023 via Washington Business Journal


4se: Disney/ESPN, ACC reaffirm relationship, highlight women's sports efforts
May 23, 2023 via Sports Business Journal
LeBron James Is Now a Billionaire — Here's How He Makes and Spends His Money
May 23, 2023 via
Phoenix Mercury games set to air on broadcast TV despite Diamond lawsuit
May 20, 2023 via Awful Announcing
Brian Davis’ Company Sues BOA for $500B over Failed Commanders Bid
May 20, 2023 via Sportico - Law

Music Biz

K-Pop Label HYBE Inks New Distribution Deal with Tencent Music Entertainment
May 24, 2023 via Digital Music News
Tina Turner sold catalog in reported $50M deal before death at 83
May 24, 2023 via Fox Business
Songwriters' Streaming Rates from 2018-2022 Have Been Determined (Finally)
May 24, 2023 via Billboard

Film & TV

WGA Strike: Barack Obama Says Studios ‘Wouldn’t Be Around If It Weren’t for Writers’
May 26, 2023 via Rolling Stone Magazine

The fine print of the Big Ten's blockbuster TV deal is turning into quagmire for new chief: report
May 23, 2023 via Crain's Chicago Business
Wrexham’s U.S. Tourney to Air on Peacock and CNBC
May 22, 2023 via Sportico - Business

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The Sports, Arts & Entertainment group at Foster Garvey provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.
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