Sports & Entertainment Beat

Welcome back to a pumpkin spice flavored edition of the "Spotlight." With the summer coming to an unofficial end, it’s time to put away your white clothing, dust off your flannels and settle into the crisp, cozy season that is autumn. And that can mean only one thing: football is back. And the powers that be are banking on yours, mine and hundreds of millions of others’ eyeballs taking in games on Saturdays and Sundays…and Mondays. And Thursdays. Oh, and sometimes on Fridays. After all, what else could explain the billions of dollars spent by major television networks to secure media rights for televising college football and National Football League games, and advertisers buying millions of dollars of airtime for a Superbowl spotlight.

• • With the help of high-profile placements during the NFL season, sports drink brand Gatorade is rolling out a new sugar-free, caffeine-packed energy drink called “Fast Twitch,” which is incidentally exactly what you’ll be doing if you drink too many.
  • NBA Superstar Steph Curry makes a splash in publishing, hoping to fill shopping baskets as ably as he does arena baskets.
  • The Estates of two music icons – David Bowie and Elvis Presley appear poised to take their legacies to the blockchain with a series of NFT projects. Or at least, I think it’s Elvis.