May 13, 2019

White Paper: Recognizing and Mitigating Risk in Mobile Advertising

Mobile advertising—placing advertisements in apps or on mobile-optimized websites—is an increasingly important advertising tool. The implementation of a mobile advertising campaign presents exciting opportunities for growth, but also raises numerous challenges and potential pitfalls. Establishing clear parameters with your mobile ad partners from the beginning can help mitigate those risks and ensure a successful campaign.

Read the white paper, "Recognizing and Mitigating Risk in Mobile Advertising" here.

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