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Online Travel Update: Increased importance of contactless engagements may fuel growth of a startup, Volara, in 2021, and IATA announces COVID-19 Travel Pass

This week’s Update features our next PhocusWire Hot 2021 Startup, Volara. For those of you who have implemented (or considered implementing) voice-activated guest solutions, Volara is likely a familiar name. Enjoy.

Increased Interest in Contactless Engagement May Fuel Volara Growth in 2021 Volara
(“VIDEO: Volara - Summit pitch at Phocuswright Conference 2020,” November 25, 2020 via phocuswire.com)
U.S.-based startup, Volara, is no stranger to the hospitality industry. Founded in 2016, Volara was one of the first developers of hospitality industry applications for voice-activated devices like Amazon’s Echo and Google’s Nest. For Volara, 2021 will be the year to leverage the industry’s growing (pandemic-induced) demand for contactless engagement and touchless controls solutions. We’ve linked the headline above to the recent 2020 Phocuswright Conference Innovation Summit pitch presented by Volara President, David Berger.

IATA Announces COVID-19 Travel Pass
(IATA Announces Creation of Digital COVID-19 Travel Pass, November 23, 2020 via TravelPulse)
Recently, the International Air Transportation Association (IATA) was one of several organizations to announce the release (or pending release) of a solution allowing travelers to store and display their COVID-19 testing and vaccination histories. The “IATA Travel Pass” mobile application will also provide travelers with up-to-date rules and requirements for national entry. With many countries requiring verifiable evidence of recent negative COVID-19 test results (and soon, vaccination) prior to entry, these so-called “COVID Passports” may soon become as critical as passport identifications to the return of international travel. IATA is planning to launch its product in the first quarter of 2021, following an initial pilot with British Airlines’ parent company, IAG SA.

  • Greg  Duff
    Principal

    Greg is Chair of the firm's national Hospitality, Travel & Tourism practice, which is directed at the variety of operations-oriented matters faced by hospitality and travel industry members, including management agreements ...

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Greg Duff
Editor
Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.

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