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OTA & Travel Distribution Update: Google adds travel rivals’ direct links within search results due to mounting pressure from the EU; Expedia Chairman Barry Diller hints at layoffs

Both Google and Expedia are featured prominently in this week’s Update, particularly Barry Diller and his many colorful statements made during last week’s Expedia earnings call. Enjoy.

Under Mounting EU Pressure, Google Adds Direct Links
(“Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links,” Skift Travel News on Feb 10, 2020)
When it rains it pours, particularly if you are Google…Last week, the search engine’s many ongoing regulatory battles in the EU took center stage as Google began its appeal of the European Commission’s $2.6 billion fine for allegedly biasing shopping results and engaging in anti-competitive behavior in vacation rentals (alleged by 34 travel competitors who wrote letters to the European Competition Commissioner). At the same time, news of Google’s limited testing in the EU of a “carousel” of unpaid direct links to Google travel competitors placed above Google’s own featured travel products and services garnered the attention of many. Tests of these new direct links – for travel, jobs and local listings – have apparently been underway for the past several months in countries, including France, Germany, Spain, Italy, Belgium, Denmark, the Netherlands, Sweden and the United Kingdom. What effect these new links might have on European regulators and whether Google will roll out these changes in the United States (where it is also facing antitrust scrutiny) remain to be seen. More to come…

Big Promises (and Other Musings) by Expedia’s Barry Diller
(“Layoffs looming at Expedia? Diller looks to simplify ‘bloated’ company, aiming to save up to $500M,” GeekWire on Feb 14, 2020)
We elected to include only two of the dozens of stories published last week detailing the many statements of Barry Diller in Expedia’s recent earnings call. Of particular interest was the story in Seattle’s own Geekwire, which provided much more detail than many of the other news outlets. As you might imagine, the much discussed “cutbacks” are of particular concern (i.e., form, magnitude, timing) to many here in Seattle where the online giant is based. What Barry Diller’s statements and these many newly announced changes might mean for Expedia and the hundreds of hotel suppliers that work with Expedia (which is a question I get often) remains to be seen. Locally, rumors of a potential acquisition of Expedia by Amazon or another online platform continue to abound.

Other news:

Google's Holiday Rental Service Under fire as 40 rivals Urge EU Antitrust Action
Reuters Technology on Feb 10, 2020
Google faces the risk of more EU antitrust problems after 40 rivals on both sides of the Atlantic accused it of favoring its own vacation rental service on its search engine and urged EU enforcers to take action.

Expedia Jumps After Projecting ‘Double-Digit’ Profit Growth
Bloomberg - News on Feb 14, 2020
Expedia Group Inc. gave a 2020 profit forecast for “double-digit” growth, topping analysts’ estimates and suggesting the company will be able to maintain bookings in the face of slowing global travel demand caused by the spreading coronavirus.

Loyalty-Related Hotel Bookings Surpass 50 Percent of All U.S. Bookings
Lodging Magazine on Feb 12, 2020
Hotel brand loyalty programs continue to play a major factor in where and how guests are booking their stays, and today loyalty-related hotel bookings account for more than 50 percent of the total hotel bookings in the United States, according to new, full-year 2019 booking data from Kalibri Labs.

  • Greg  Duff

    Greg is Chair of the firm's national Hospitality, Travel & Tourism practice, which is directed at the variety of matters faced by hospitality and travel industry members, including purchase and sales agreements, management ...

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About the Editor

Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.

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