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OTA & Travel Distribution Update - China prepares unprecedented online tourism regulation; Hilton reinforces direct booking messaging with Anna Kendrick campaign; Another platform featuring short-term rentals

And You Thought Today’s Health and Safety Requirements Were Tough
("China Prepares Unprecedented Online Tourism Regulation," Stories, September 28, 2018) 
Those of you who have negotiated online travel agency agreements likely recall the dreaded “Health and Safety” provisions mandated by most online travel agencies. As proposed, these provisions allow online travel agencies to reach deep into participating hotels’ operations to evaluate the hotels’ preparedness for handling health and safety emergencies. Those provisions are likely to get much tougher – at least for those of you with properties or other operations located in China. According to a report issued by Bloomberg last week, the Chinese Ministry of Culture and Tourism is poised to issue sweeping new regulations targeting online travel agencies and platforms. According to Bloomberg, the new regulations would require online travel providers to “improve rescue and emergency plans, better vet and manage their on-ground service providers, purchase liability insurance and protect clients’ personal information.” The regulations are likely to take effect later this year following a mandatory 60-day public comment period.

William Shatner, Kaley Cuoco, Creepy Trivago Guy, Captain Obvious and Now Anna Kendrick
("Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign," Advertising Age, September 28, 2018)
Through the years, the online travel industry has featured its share of interesting TV spokespeople – some famous and some not.  Hilton and its aggressive direct booking campaign have now joined the spokesperson wars this past week with TV spots featuring Anna Kendrick. The spots feature Kendrick demonstrating the many virtues of booking direct as both a warm, friendly Hilton reservations agent and as a gum-chewing (and spitting), arrogant agent for an unnamed online travel agency.

Yet Another Platform Featuring Short-Term Rentals
("Thomas Cook Looks to Expedia For Vacation Rental Access," Skift Travel News, September 24, 2018) 
Late last year we featured a story on the newly announced partnership between Thomas Cook and Expedia. That partnership is now expanding as the parties look for new ways to incorporate each other’s products and services on their distribution platforms, including adding short-term rentals to Thomas Cooks’ vacation package business via Expedia’s vacation rental platform, Homeaway. It may not be long before Thomas Cook’s traditional tour products feature vacation rentals or other forms of alternative accommodations instead of hotels.

Other news:

How Booking Holdings Is Plotting the Next Decade of Online Travel Innovation
Skift Travel News, September 27, 2018
The Booking Holdings CEO is taking the long view, which can be difficult for the leader of a public company to accomplish while growing stock value. The opportunity is there, though, for the online booking leader to improve its offerings with data-based personalization. After years of impressive growth, online booking sites like and Expedia have suffered a slight slowdown in growth and pulled back on online marketing in a search for a more cost-effective way to acquire customers.

TripAdvisor wants to become your Facebook for travel
Fast Company News, September 17, 2018
With its new social network, the online review site hopes to leverage its vast user base and build something that looks more like a community. TripAdvisor is starting to look a lot more like Facebook.

  • Greg  Duff

    Greg is Chair of the firm's national Hospitality, Travel & Tourism practice, which is directed at the variety of matters faced by hospitality and travel industry members, including purchase and sales agreements, management ...

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About the Editor

Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.

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