Expedia Dominates Early 2021 Television Advertising
(“Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021,” January 21, 2021 via Skift Travel News) (subscription may be required)
Although overall television advertising spending by OTAs (online travel agencies) is dramatically down this year (approximately 81 percent lower), there has been a change at the top of the television advertising leaderboard. At this time last year, Booking.com, dominated U.S. television advertising among its OTA competitors. This year, Expedia Group companies, Vrbo and Expedia.com, have dominated U.S. television advertising spending with their common “togetherness” campaigns. Some may say that the effort at a time when COVID-19 infections across the country are an all-time high is a crazy waste of money. I disagree. I believe the campaign is entirely consistent with Expedia Group’s previously announced plans to re-focus its efforts on its core travel businesses by ramping up advertising while its largest competitors lay low.
This week’s Update contains something for everyone – currencies and payments, infringement claims and acquisitions. Enjoy.
Want to Get Away? TripAdvisor Can Help
(“Tripadvisor tests tool to aid socially distanced travel,” January 11, 2021 via Phocus Wire)
Tripadvisor has recently launched a platform that enables travelers to identify and avoid crowds at businesses and public places. The platform Crowdfree.me, which was created by a team from Tripadvisor, Slack, Amazon Web Services and other technology companies, uses historic traffic data from cell phones to provide users “crowd” information by the hour and day of week for their chosen location.
This week’s Update features a variety of stories (all of which pale in comparison to the tumultuous events last week in Washington, D.C.), including two stories about the recent antitrust claims brought by Fareportal against JetBlue for its refusal to allow Fareportal to distribute JetBlue’s fares and flight content. Enjoy.
Trump Administration Bans Alipay
("Trump bars U.S. transactions with eight Chinese apps including Alipay," January 6, 2021 via Reuters)
Citing concerns over Chinese access to certain sensitive personal information, last week, the Trump administration issued an Executive Order banning transactions with eight Chinese applications, including the popular mobile payment applications Alipay and WeChat pay. The Order requires the U.S. Commerce Department to identify the types of transactions banned by the Order within 45 days. What effect the Order might have following the remaining 10 days of the Trump presidency is unknown. Joe Biden, the President-elect, who could revoke the Order immediately upon taking office, has not commented on the Order or more generally on the alleged Chinese trade abuses. Should the ban remain in place, it could pose potential challenges to those hotel companies that rely heavily on the mobile payment applications for bookings and other products and services in China.
Happy New Year. Our inaugural 2021 Online Travel Update is below. In addition to sharing a new story about Expedia Group, we are once again providing a roundup of some of the major developments and trends that impacted the online travel industry in 2020, including how hotels and other industry members have responded and adapted in the face of the COVID-19 pandemic. Enjoy.
Largest OTAs Withdraw Forecasts for 2020 | March 2020
(“Expedia Withdraws Full-Year Forecast Amid Coronavirus Spread,” Bloomberg Quint - Stories on Mar 13, 2020)
On Friday, Expedia Group joined its cross-pond rival Booking Holdings in withdrawing its full-year earnings forecast. At the same time, Expedia updated its first quarter guidance stating that the negative impact of the coronavirus outbreak on its adjusted EBITDA would exceed the previously predicted $30-$40 million. Expedia’s rival, Booking Holdings, withdrew its two-week old full-year earnings forecast on Monday.
Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.