Sports & Entertainment Beat

Welcome back to the Spotlight! While the tumbleweed continues to blow across studio lots in Hollywood as a result of the impasse with SAG-AFTRA and WGA, the sports world continues to experience kinetic, disruptive activity. In the college sports landscape, time honored college conferences such as the PAC-12 are crumbling like a dry shortbread cookie as their member schools reconsolidate (like wet shortbread cookie dough) around mega conferences such as the Big Ten that enjoy multibillion dollar TV rights deals. Where the chips fall from here—particularly in relation to the role (if any) of the NCAA—is anyone’s guess. Two things are for certain: 1) with at least sixteen (not ten) colleges, maybe it is now time to think of a rebrand for the Big Ten conference); and 2) with apologies to many of my Foster Garvey colleagues, the true UW in the Big Ten remains Wisconsin (not University of Washington, despite its impending move to the Big Ten). Additionally, through a tie-up with Penn Entertainment, ESPN finally jumps into the sports gaming business. Now ESPN, whose parent company Disney is famous for the letters M-I-C-K-E-Y M-O-U-S-E, can add three more letters to its portfolio: B-E-T. As part of the deal, Penn Entertainment is paying Disney approximately 2X its market capitalization. Regardless of whether this turns out to be a moneymaking bet for Penn or Disney, rest assured your odds to make money are slimmer than—well, an over-rolled shortbread cookie.

While I excuse myself for a snack, here are some other knowledge morsels on which to nibble:

• • Fan memorabilia company Fanatics and trading card company Panini America are in dueling lawsuits alleging unfair competition. To take on Panini, Fanatics’ legal strategy will undoubtedly involve a full court “press.”
     
  • YouTube personality MrBeast filed a lawsuit against Virtual Dining Concepts alleging that the food quality at the virtual kitchens created for his MrBeast Burger brand injured his reputation. The court will decide whether the suit is a fry in the sky or whether he has a legitimate beef.
    
    
  • Universal Music and Google are said to be in talks related to the development of an AI-generated music tool. Japanese users will be advised not to thank the AI so as not to inadvertently infringe Styx’s “Mr. Roboto.”